Written by Nives Tomašević and Jasna Horvat, Invisible Publishing examines the often-unseen power of publishing to create, preserve and communicate cultural identity. The book places publishing within the cultural and creative industries and connects it with postmaterialism, the leisure economy, tourism, literary awards and the book as a cultural resource.
Definitions and theoretical perspectives are accompanied by examples of research and professional practice, making the volume useful to students, researchers and readers interested in publishing and communication. Particular attention is given to the relationship between literature and tourism and to the ways publishing can extend the public life of heritage.
A chapter on the Glagolitic cultural context explores the script’s semiotic potential and its contemporary cultural and commercial uses. Combining the perspectives of an editor and scholar with those of an economist and Croatian author, Invisible Publishing makes visible the networks through which books influence institutions, destinations and communities. It offers an interdisciplinary account of publishing as both an industry and a force in cultural formation.